Why this blog?

A friend and I were having a debate on whether or not there was such a thing as a digital planner. Did being a good offline account planner automatically mean you could be a good digital one? What does it take? Since I love my job and the power it gives me to be a consumer champion I've decided to embark on a journey to prove that a 'traditional planner' can embrace the digital world.

Realising that I am going to be pulling from several sources who know what they are talking about and that there must be other planners out there in my shoes, I thought it would be worth blogging what I find. At the very least it's a good place to pull together everything for me. Without this I have a strange feeling that I will be as redundant as the banker who said 'yes buying another bank's bad debt is a really good idea'; wish me luck.

Friday 13 August 2010

Apple of my eye

I've realised that I treat Apple like a favoured child. Apple is definitely the younger one who is beautiful and cheeky, and gets away with daylight murder, or robbery if we were truer to reality.

An iFaux Pas
Apple didn't handle the whole iPhone 4 antenna issue well. First they try to deny the fact, then they delete threads relating to the issue, and worse still any thread that referred to the negative consumer report was taken down too. That's like trying to hide your less than glowing school report card.  Naughty Apple.


Fabulous name Mike Gikas (pronouced geek-cus) explains the antenna issue

With any other brand, this would have seriously damaged its reputation and sales. But not so with our favoured child. According to ChangeWave Research 73% of iPhone 4 owners are satisfied with Apple’s free case offer to overcome the antenna problem, and an astonishing 93% saying they are satisfied with their phone .  As for sales, they still outstrip supply, topping the three million mark in the USA alone, with Apple's latest quarterly profit surging 78% according to the Wall Street Journal.

It's not loyalty, it's iLoyalty 


Source: The Nielson Company Smartphone report
 So how do Apple do it? It's not the puppy dog eyes of Steve Jobs, or his admission of being less than perfect, it's the unstinting loyalty of its customers. According to The Neilson Company's survey 89% of iPhone OS owners say their next phone will be another iPhone OS, compared to Android's 71%, and Blackberry's 42%. Parents dream of this kind of loyalty.

Apple is most definitely a favoured child. Or perhaps Apple is a brand that has gained the respect I talked about in my last post?
Posted by The Constant Gardener at 16:19

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