Why this blog?

A friend and I were having a debate on whether or not there was such a thing as a digital planner. Did being a good offline account planner automatically mean you could be a good digital one? What does it take? Since I love my job and the power it gives me to be a consumer champion I've decided to embark on a journey to prove that a 'traditional planner' can embrace the digital world.

Realising that I am going to be pulling from several sources who know what they are talking about and that there must be other planners out there in my shoes, I thought it would be worth blogging what I find. At the very least it's a good place to pull together everything for me. Without this I have a strange feeling that I will be as redundant as the banker who said 'yes buying another bank's bad debt is a really good idea'; wish me luck.

Sunday, 22 May 2011

It's computing Jim, but not as we know it

Fibre optic, quantum and DNA computing in this century? No wonder Millenials believe nothing is impossible.


Sent from my iPad

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Glittery Apple scented bikini-line wax strips?

[caption id="attachment_522" align="aligncenter" width="440" caption="What were they thinking in R&D?"]Apple fragrance, glitter wax-strips[/caption]

Apple fragrant, glittery mustache and bikini-line wax strips. What were Nair thinking? Yes the strips actually smell and sparkle. What do you think the R&D department - who I can only assume are two guys in white coats - were doing when they came up with this idea. I reckon the conversation went something like this:

“Okay, the guys in product marketing have said that we have to stand out on the shelf, so what are we going to do?”

“How about making the wax more effective?”

“Nah - anyone can claim that.”

“How about making the strips curved so that it fits around the lips and delicates better?”

“Nah - that will mean changing machinery.”

“How about making the wax easier to peel off so we increase comfort?”

“Nah - we’ve been trying to do that for years.”

“Okay smart Alec, you come up with something.”

“We’re going really blue sky thinking here, right?”


“Thinking out of the box and off the shelves right.”

“Hah, see what you did there. Yes.”

“Okay, why don’t we make the wax green, smell of apples and sparkle?”

“Hmmmm… and the benefit to the women buying such a product is what exactly?”

“Screw them, that’s marketing’s problem. They wanted something that would stand out on the shelf and now they’ve got it.”

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Digital Meditation

Where a time honoured tradition meets the digital age: www.sqaureeater.com


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