Why this blog?

A friend and I were having a debate on whether or not there was such a thing as a digital planner. Did being a good offline account planner automatically mean you could be a good digital one? What does it take? Since I love my job and the power it gives me to be a consumer champion I've decided to embark on a journey to prove that a 'traditional planner' can embrace the digital world.

Realising that I am going to be pulling from several sources who know what they are talking about and that there must be other planners out there in my shoes, I thought it would be worth blogging what I find. At the very least it's a good place to pull together everything for me. Without this I have a strange feeling that I will be as redundant as the banker who said 'yes buying another bank's bad debt is a really good idea'; wish me luck.

Thursday 21 January 2010

Have DDB sold out?


The first executions were long copy posters with crossed out words. They were rule breaking and intriguing. Nobody can resist reading something they aren't meant to. The newer execution with underlined words doesn't have the same je ne sais quoi about it. Definitely more resistible than irresistible.

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