find the time to read all the great stuff out there let alone write about it. This led me to the decision that I needed to use my time on the go and there it was, a perfect excuse to get an iPhone. I didn't need much persuading to be honest.Already it's opened up so much more of the digital world to me. I had a so called smart phone before but it simply wasn't in the same league. To be fair however it was a 2G. Yes they do still exist.
Smart phones are now built more of data usage than telco efficacy. They are changing the way we communicate, disseminate and consume information, and make buying decisions. In fact, when you look at Mashable's comparison of the latest and greatest you'll see it has nothing to do with being a good phone anymore. (Good luck Nokia.)
Now all us marketeers have to do is learn to leverage this and make a little return on it. This return could be in the shape of reducing churn because a customer Tweeted a complaint and it was picked up on, or giving your advocates a platform upon which they can do the selling for you or getting free user research on a new launch. If anyone from the Google Wave team is reading this, I'd love to help with said research.
Although I am sure there are thousands of Digital Gods out there already selling ROI on social media in this way, perhaps it's time for us Mortal Digital bods to do the same?
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