[/caption] Apple fragrant, glittery mustache and bikini-line wax strips. What were Nair thinking? Yes the strips actually smell and sparkle. What do you think the R&D department - who I can only assume are two guys in white coats - were doing when they came up with this idea. I reckon the conversation went something like this:
“Okay, the guys in product marketing have said that we have to stand out on the shelf, so what are we going to do?”
“How about making the wax more effective?”
“Nah - anyone can claim that.”
“How about making the strips curved so that it fits around the lips and delicates better?”
“Nah - that will mean changing machinery.”
“How about making the wax easier to peel off so we increase comfort?”
“Nah - we’ve been trying to do that for years.”
“Okay smart Alec, you come up with something.”
“We’re going really blue sky thinking here, right?”
“Yes.”
“Thinking out of the box and off the shelves right.”
“Hah, see what you did there. Yes.”
“Okay, why don’t we make the wax green, smell of apples and sparkle?”
“Hmmmm… and the benefit to the women buying such a product is what exactly?”
“Screw them, that’s marketing’s problem. They wanted something that would stand out on the shelf and now they’ve got it.”
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